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Work Case study

A website and launch promo for Casa Techno’s first night

Casa Techno, a house and techno collective in Monterey, hired us to design, build and run its website and to create promo for its first event. Event 001 sold out nearly three weeks early.

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Client
Casa Techno
Services
Web Design & Development, Care & Maintenance, Branding, Launch promo
Year
2026
Instagram views in the first 30 days
38.8K
Instagram accounts reached
5,738
Event 001 sold out ahead of the night
19 days
Lighthouse Accessibility, desktop and mobile
100
Casa Techno home page: green LED dot-matrix title 'Under the Same Groove', a countdown and a sold-out notice.
The home page opens on an LED dot-matrix sign counting down to doors.

Overview

Casa Techno (@casatechn8) is a house and techno collective in Monterey, California, putting on Boiler Room-style club nights. Casa Techno hired IM Media to design, build and run its website and to create launch promo for its first event. It was our first official client project, and we still maintain the site.

After two weeks of planning, mockups and development, IM Media launched casatechn8.com on October 4, ahead of Casa Techno’s first night.

The brief

Launch a site for a brand-new collective before its first night:

  • Give the event a home
  • Drive ticket sales to Resident Advisor
  • Introduce the DJs
  • Look like the club experience itself

Then keep the site and promo current through the run-up to the event.

The event was Event 001, “Under the Same Groove”: Saturday, November 7, 2026, co-presented with Tuned Tunas at 2232 Del Monte Ave, Monterey (21+), with tickets sold only through Resident Advisor.

What we built

  • Pages: Home, Events, a page for each event, Artists, a profile for each of the six DJs, About (the manifesto), Privacy, Terms, Event Policy and Giveaway Rules.
  • Home: an animated LED dot-matrix sign with the event title and a live countdown to doors, above a lineup ticker that reacts to scroll speed.
  • Event pages: a spec sheet (date, doors, venue, entry, hosts), the lineup as mixing-desk “channel strips” with set times, a venue block with a map link, add-to-calendar (.ics and Google Calendar), a share button and schema.org event data for search.
  • Ticketing: buy buttons and a sticky buy bar that link to Resident Advisor. One status switch flips the whole site to sold out.
  • Per-event styling: each event carries its own palette and theme.
  • Artist profiles: photos processed at build time, bios, genres, notable venues, Instagram links and a share image for each DJ.
  • Share images generated for every page and event.
  • The details: mobile-first, reduced-motion fallbacks, back and forward scroll restoration, no cookies and privacy-friendly analytics.
  • Full-length screenshot of the Casa Techno home page.Casa Techno home page on a phone, with the LED title stacked over four lines.
    The full home page: hero, lineup ticker and lineup. Built mobile-first; the LED sign reflows for phones.
  • Casa Techno events page listing 11.07 'Under the Same Groove', marked sold out.Casa Techno events page on a phone, with the 'Under the Same Groove' card marked sold out.
    Every event gets a card; ticket status updates site-wide from one switch.
  • Event page for 'Under the Same Groove' with an LED title, countdown and sold-out label.Event page for 'Under the Same Groove' on a phone, with the countdown and sold-out label.
    Event 001’s page: countdown, sold-out state and spec sheet.
  • Casa Techno artists page listing six DJs with channel numbers and set times.Casa Techno artists page on a phone, listing DJs as numbered channels with handles and set times.
    The lineup as channels, each with set time and Instagram handle.
  • SANTRO artist page: LED name, green-tinted photo, genres and Instagram link.SANTRO artist page on a phone, with the green-tinted photo above his genres and Instagram link.
    Each DJ gets a profile with photo, genres, bio and links.
  • Casa Techno about page headed 'Manifesto'.Casa Techno about page on a phone, headed 'Manifesto', with the line 'Different DJs. One dance floor. One shared groove.'
    The manifesto: 'Different DJs. One dance floor. One shared groove.'

Design & promo

All of this was made by IM Media:

  • Site identity: an LED, club-hardware look. Neon green (#39FF14) and orange on near-black, with Doto dot-matrix display type, Bricolage Grotesque and Martian Mono.
  • Print: the Event 001 flyer and a house rules flyer.
  • Instagram: launch, lineup, set-times and sold-out posts, and artist spotlight carousels.
  • Ticket giveaway: an edit for Instagram plus the official rules page on the site. The prize was two free tickets, and the winner was announced on October 29.
  • Sticker designs for Event 001.
  • Merch concepts and mockups: T-shirts, crewnecks, a hoodie, totes, lanyards, USB sticks and small accessories in the Casa Techno LED identity.

Flyer and Instagram posts

  • Event 001 flyer: 'Under the Same Groove' in green LED type, Saturday 11.07, 8 PM to 2 AM, 21+, with the six-DJ lineup and Tuned Tunas × Casa Techno.
    The Event 001 flyer.
  • Giveaway graphic styled as an orange 'Admit 2' ticket, with the steps to enter and 'Winner Thu 10.29'.
    Ticket giveaway post: two free tickets.
  • Set times graphic listing six DJs, one per hour from 8 PM to 2 AM, in green and orange LED type.
    Set times post.
  • 'Sold out' in large green and orange LED letters above a full capacity bar and the six-DJ lineup.
    Sold-out announcement.
  • An 'Under the Same Groove' ticket stamped 'Sold out' in orange, with 'Every ticket is gone. Thank you.' below.
    Sold-out graphic in a ticket-stamp style.

Artist spotlight carousels

  • ELIODORO spotlight slide: his name in large green LED type over a green halftone portrait, labeled CH 01, 8–9 PM.
    ELIODORO’s carousel, slide 1: photo, channel and set time. Instagram flagged it as high-performing (5.4K views).
  • ELIODORO 'About' slide with a short bio about blending house and techno with Latin American sounds, and sound tags for house, techno and Latin.
    Slide 2: bio and sound.
  • ELIODORO 'On the decks' slide: '8–9 PM' in large orange LED digits, his name, and a 'Sold out' panel.
    Slide 3: set time, sold out.

The other five DJs, one carousel each

  • TXNY2STATUS spotlight slide: his name in green LED type over a green halftone portrait, labeled CH 02, 9–10 PM.
    CH 02 · TXNY2STATUS
  • Kalveronic spotlight slide: the name in green LED type over a green halftone photo of him at the decks, labeled CH 03, 10–11 PM.
    CH 03 · Kalveronic
  • JAY.SS spotlight slide: his name in green LED type over a green halftone portrait in a cap and sunglasses, labeled CH 04, 11 PM–12 AM.
    CH 04 · JAY.SS
  • NOTGIO spotlight slide: his name in green LED type over a green halftone portrait, labeled CH 05, 12–1 AM.
    CH 05 · NOTGIO
  • SANTRO spotlight slide: his name in green LED type over a green halftone portrait in a cap and sunglasses, labeled CH 06, 1–2 AM.
    CH 06 · SANTRO

Stickers

  • Three round black stickers with the white Casa Techno flower logo, ringed with 'Under the Same Groove · 11.07.26' and 'Tuned Tunas Motor Resort' in green, orange and white.
    Sticker designs by IM Media for Event 001 with Tuned Tunas Motor Resort.

Merch concepts and mockups

  • Merch concept mockup: black T-shirt with 'CH 01–06' small on the chest and six green LED mixer channels with faders on the back.
    Merch concept: Six channels tee.
  • Merch concept mockup: black T-shirt with a small Casa Techno flower logo on the front and the lineup with set times in green on the back.
    Merch concept: Lineup tee.
  • Merch concept mockup: black hoodie with a small green Casa Techno flower on the front and a large tonal flower across the back.
    Merch concept: Tonal flower hoodie.
  • Merch concept mockup: natural and black tote bags with a large cropped Casa Techno flower and small Casa Techno lettering.
    Merch concept: Flower crop tote.
  • Merch concept mockup: green, orange and white Casa Techno lanyards with Crew, Artist and Guest badges.
    Merch concept: Lanyard set.
  • Merch concept mockup: six black USB sticks styled as mixer channel strips, each with green 'Casa Techno' LED lettering.
    Merch concept: USB lineup set.

Timeline

  • Sept 20 – Oct 3, 2026: Two weeks of planning, mockups and development.
  • Oct 4: Launch day. casatechn8.com went live with its brand tokens and layout, the LED dot-matrix hero and lineup ticker, and the event and artist pages, after a final polish and performance pass. Analytics added and preview URLs kept out of search. Launch announcement posted on Instagram the same day.
  • Oct 5: Artist profiles filled out with photos, bios, genres, home base, notable venues and Instagram handles.
  • Oct 6: Lineup and flyer post on Instagram.
  • Oct 7: Ticketing (buy buttons, sticky buy bar, prices, links to Resident Advisor) and the legal pages (Privacy, Terms, Event Policy, Giveaway Rules). Share images for the artists. Ticket giveaway launched on Instagram.
  • Oct 8–13: Lineup finalized: artist photos, bios, set times and the lineup in set order.
  • Oct 14: Set times announced.
  • Oct 19: Event sold out. One status switch turned every ticket button on the site into a sold-out notice, and the countdown was fixed to Monterey local time across daylight saving. Sold-out announcement posted.
  • Oct 20–29: Sold-out artist spotlight carousels on Instagram for all six DJs.
  • Oct 29: Giveaway winner announced.

Results

The event. Event 001 sold out on October 19, nineteen days before the night, with every ticket sold through Resident Advisor.

Event 001 sold out nearly three weeks early, and one switch turned every ticket button on the site into a sold-out notice.

Instagram (@casatechn8), first 30 days (October 2–31, 2026, from Instagram Insights):

  • 38.8K views, 80.9% of them from non-followers, and 5,738 accounts reached
  • Followers grew from 4 to 101 (+97 net) across 25 posts and stories
  • 1,725 interactions, 1.6K profile visits and 233 bio-link taps to casatechn8.com
  • Top posts: the launch announcement, “Monterey, we’re bringing…” (Oct 4), with 9.8K views, 417 shares and 35 reposts; the lineup and flyer post (Oct 6), 5.6K views; the ELIODORO artist spotlight (Oct 20, a collab with 3lote and tt_motor_resort), 5.4K views, flagged “high-performing” by Instagram; the giveaway post (Oct 7), 4.7K views and 40 shares; set times (Oct 14), 4K views; and the sold-out announcement (Oct 19), 2.6K views
  • Audience: 65% aged 25–34 and 26% aged 18–24; 99% in the U.S.

38.8K Instagram views and 5,700+ accounts reached in the first month, 81% from people who didn’t follow yet.

Lighthouse (live site, November 1, 2026): Accessibility 100 and SEO 100 on desktop and mobile. On desktop, Performance 94 and Best Practices 96.

Live content: one event and six artist profiles (ELIODORO, TXNY2STATUS, Kalveronic, JAY.SS, NOTGIO and SANTRO).

What’s next

We maintain casatechn8.com: event updates, lineup and artist content, sold-out states and new per-event themes. Next up is Event 002, “Winter Club”, on Saturday, December 19, 2026. It gets its own winter theme and a frosted flip-clock countdown, and is in progress now.

Stack

  • Next.js 16 (App Router), React 19 and TypeScript
  • Tailwind CSS 4
  • Content in JSON, validated with Zod
  • Images processed with sharp; share images made with next/og
  • Hosted on Vercel, with automatic deploys from GitHub and Vercel Web Analytics
  • Domain: casatechn8.com

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